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The Denim Edit


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A wardrobe winner since forever, denim jeans are the perfect off-duty staple.

But with so many shapes, colours and styles to choose from, finding the perfect pair can be a tough and arduous task.

That’s why we’ve put together our super easy denim edit.

Meet Jenny, Isla, Ava, Ruby, Lola and Luxe – your new dreamy denim friendship group.

Each with their own individual style and quirks, between them you can be sure to find a new BFF to rely on for weekend dressing.

Check them out below!

Jenny | Jeggings

Model Shoot - 16th January 2019 - Katie27451 1

  • Skinny leg
  • High rise
  • Tummy smoothing
  • Elasticated waist
  • Super stretch fabric

Stylish and practical, our jeggings are designed with a super stretch fabric and an elasticated waist which provides a comfortable and easy wear. Offering a flattering high rise style and contemporary skinny leg shape, they are sure to be a staple in any fashionista’s wardrobe.

Lola | Shaper

Model Shoot - 16th January 2019 - Katie27268.jpg

  • Lift & sculpting fabric
  • Elasticated waist
  • High rise
  • Tummy smoothing
  • Super stretch fabric

Designed to enhance and sculpt your curves, our Lola jeans are the perfect everyday option. In a slim leg silhouette, they offer both bum-enhancing and tummy smoothing stretch fabrics that will leave you feeling confident and sexy.

Isla | Bootcut

Model Shoot - 16th January 2019 - Katie27478.jpg

  • Mid rise
  • 4 leg lengths
  • 5 pocket design
  • Ankle flare
  • Super stretch fabric

A true classic. Bootcut jeans offer a slim fit leg shape with flare to the ankle. Available in four leg lengths, our collection also offers a five pocket design and sits comfortably on your waist for a staple look.

Ava | Skinny

Model Shoot - 16th January 2019 - Katie27735.jpg

  • Mid rise
  • 5 pocket design
  • Fitted to ankle
  • 4 leg lengths
  • Super stretch fabric

The style of the moment, skinny jeans are storming ahead as the must-have shape. Crafted from a super stretch fabric which glides around your legs to create a skinny silhouette, the Ava jean also features a five pocket design and are finished in a mid rise.

Ruby | Straight

Model Shoot - 16th January 2019 - Katie27623.jpg

  • Mid rise
  • Straight leg silhouette
  • 5 pocket design
  • 3 leg lengths
  • Super stretch fabric

A staple shape, our Ruby jeans are cut straight from waist to ankle. Crafted from a super stretch fabric for a practical and comfortable wear, they also feature five pockets and are designed to sit comfortably on the mid-waist.

Luxe | Control

Model Shoot - 16th January 2019 - Katie27534.jpg

  • Shaping technology designed with Lycra®
  • Cotton rich
  • Slim leg
  • 5 pockets
  • Secret tummy control

Indulge in our Luxe collection of jeans for our specially designed shaping technology. In a rich cotton fabric mix combined with Lycra®, they are designed to sculpt around the contours of your body to give enhance your legs, bum and tum. Finished a straight leg shape, they are complete with an easy button close.

Found your perfect fit? Then click here to shop our denim edit.

Don’t forget to let us know how you’re wearing our jeans. Tag us in your photos using #THISISYOURS to be featured!

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